The key to great PR is GR — Part I

Last this fall, I was referred to as a “PR guy” by blogger Robert Thompson in relation to the communications work that I do for Nike Golf Canada. I’ve been called worse things. Most people in my line of work hate the acronym PR, short for public relations. So to be called a PR guy or, worse, a flak, is not our favourite thing. (I laughed it off with friends. Honest. Scout’s honour.) The preference is ‘communications professional,’ but PR guy is … [Read more...]