You’re invited to the ‘Coaches Coaching Coaches’ Zoom Call today

Whether you are a golf professional or coach—or a golf nerd fascinated by the process of coaching—you are invited to join our weekly Zoom meeting: Coaches Coaching Coaches.

Click here to join the call today (Tuesday, April 28) at noon-1 p.m. ET.

During the call, golf coaches from across North America share how they have become better coaches and built their coaching business, before and during virus lockdown. The calls are interactive and entertaining, and there’s plenty of opportunity to ask questions and engage.

Today’s call will be fascinating. Mike Martz, a veteran PGA of Canada professional, will tell us what he learned about playing and coaching from the late Moe Norman, his good friend and partner in their renowned ‘Long and Straight’ exhibitions.

Mike has the “Coaching Developing Competitor” certification, highest attainable in Canada, and he coaches the University of Waterloo men’s golf team.

I will facilitate the discussion, which will be a lot of fun. I wrote Moe’s biography The Feeling of Greatness.

Last week, Sean Casey (top photo) and TJ Atley  (bottom photo) shared how they built successful businesses coaching juniorsCasey is Director of Instruction at the Glen Abbey Academy in Oakville, and Atley heads up Zone Golf Academy in Vancouver.

Here are the key learnings from last week’s call:

Casey and Atley both saw an opportunity to provide instruction to families that were willing to support their child in his/her desire to advance in the game, including college golf in the U.S.

The business advantage of coaching juniors was, as Atley said, “They have the time, they want to go to college and they’ll pay the money.”  

After working with Sean Foley at Glen Abbey, Casey “built out” the junior program when Foley went to Florida in 2006. The “holistic” program includes individual and group lessons, mental and physical training, 3D analytics, workshops, bags, shirts, and more

There are 110 juniors in the program—all on monthly auto-pay programs that progress from $300 a month to $400 monthly to $500 month. Thus, Casey created a predictable and sustainable business that employs five coaches. Casey has 20 teenage boys in his program each year.

Starting in 1987, Atley taught mostly Caucasian boys until 2011 when a Chinese family said they wanted a “full program” for their daughter. Now, Zone Golf Academy has 75 junior students every week, some of whom pay up to $25,000 a year.

Atley said that to satisfy demand for instruction from post-grads and adult instruction, she has created Canada Performance Academy.

Join us today at noon for some great learning. 

https://zoom.us/j/438000025
Meeting ID: 438 000 025

We must love one another or die. W.H. Auden

About Tim O'Connor

Tim O'Connor is a golf and mental performance coach, an award-winning writer, and Head Coach of the University of Guelph golf team. He is the recipient of the 2020 Lorne Rubenstein Media Award, given by Golf Ontario. He is author of The Feeling of Greatness: The Moe Norman Story, and co-host of the Swing Thoughts podcast with Howard Glassman. And he plays bass in CID—a punk band!

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